Interest is building for the 50th anniversary in April of the Ford Mustang.
North Texas Ford dealer Sam Pack paid $300,000 for the first retail production unit of the all-new 2015 Mustang GT at the Barrett-Jackson Auction in Scottsdale, Ariz.
The 50th anniversary Mustangs will go on sale this fall. In the meantime, Pack will order either a manual or automatic transmission for the commemorative car and its exterior color.
“The response to the all-new Mustang GT on the auction block was remarkable,” said Raj Nair, group vice president- global product development at Ford Motor Co. “People were drawn to the opportunity to own this historic car, while also knowing the fund would benefit JDRF in the fight to cure type 1 diabetes.”
The Mustang GT features a 420-horsepower V-8 engine with 390 lb.-ft. torque, all-new front and rear independent suspension, and enhanced ride comfort.
The introduction of the original Mustang in April 1964 was one of the greatest launches of a new product in automotive history.
J.D. Power influence detailed in 400 pages
Only a handful of longtime automotive executives have had more influence on the industry over the past 50 years than James David Power III.
The recently released book, “POWER: How J.D. Power III Became the Auto lndustry’s Adviser, Confessor and Eyewitness to History” (Fenwick Publishing, Sept. 2013), gives a look at Power’s workings with such leaders as Lee Iacocca, John DeLorean, Henry Ford II, Jack Smith and Dieter Zetsche.
Power pioneered the use of independent syndicated market research strategies that asked vehicle owners how satisfied they were with the cars they were driving.
The book details a level of success in Power’s association with industry execs almost to the point of aggrandizement.
Today, automakers eagerly await Power’s release of the Initial Quality Study, results of the firm’s survey of new car buyers within the first 90 days of ownership.
The 400-page book ($19.95) is available at all major retailers. Authors are Sarah Morgans and Bill Thorness. For more information, visit davepowerbooks.com.